Subject Index
 

This Agency Profile provides key details and analysis of Wunderman, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

This paper discusses the emerging demographic problems in China, and the effect they will have on marketing. Most rich countries have got rich before they got older, but the opposite is true in China. ...

The Quick Start programme was designed by Weight Watchers to widen the market and appeal to younger women. The need was to address inertia and incentivise response by telephone and/or a visit to a cla ...