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Case Study
1.
Novel Concept
Karen Gross and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wickersham Hunt Schwantner for Arbella Insurance Group. In 1997, Arbella, the second largest auto insurer in Massachusetts, entered the Connecticut insurance ma ...

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Case Study
2.
Microwave
Karen Gross and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wickersham Hunt Schwantner for Arbella Insurance Group. In 1997, Arbella, the second largest auto insurer in Massachusetts, entered the Connecticut insurance ma ...

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Case Study
3.
Small Business Print Campaign
Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wickersham Hunt Schwantner for Blue Cross and Blue Shield of Massachusetts. Blue Cross is generally perceived as a very large, bureaucratic, expensive, out of style ...

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Case Study
4.
Arbella 'Safe Drivers' Campaign
Jim DiNatale and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wickersham Hunt Schwanter for Arbella Auto Insurance. The objective of this print and radio campaign was to encourage drivers in Massachusetts to switch their auto i ...

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Case Study
5.
This Is Not a Toy
Kathy Mangili and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wickersham Hunt Schwanter for Psion. While Psion is the world's leading manufacturer of palmtop computers and enjoys a strong market share in Europe, it is essential ...

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Case Study
6.
'Small as It Is'
Pam Watson and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wickersham Hunt Schwanter for Bose Corporation. A print ad was produced in order to promote the newly improved Bose Acoustic Wave music system, a $1,079 compact ster ...

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Case Study
7.
'If This Ad Were in Color...'
Pam Watson and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wickersham Hunt Schwanter for Bose Corporation. A print ad was produced in order to promote the Bose Wave radio, a $349 clock radio available directly from Bose and ...

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Case Study
8.
Old Radio
Pam Watson and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Wickersham Hunt Schwantner for Bose Corporation. The main objective of this print advertising campaign was to promote the Bose Wave radio, a $349 clock ...

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Case Study
9.
'Easy to Grasp...'
Pam Watson and Kelli Wilkinson, Direct marketing Association (US), ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Wickersham Hunt Schwantner for Bose Corporation. The main objective of this print advertising campaign was to launch and introduce the improved Acousti ...

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