Subject Index
 

A British Lions rugby tour is unlike any other. While international sides usually arrive with a plane load of supporters, the Lions invade with more than 40,000 red uniformed fans, armed with well pra ...

Every four years one of the world’s premiere sporting events – The Rugby World Cup – takes hold of many rugby fans and nations around the world. adidas, a global sports brand and principal sponsor of ...

Having developed New Zealand’s first on-line-real-time banking system in 1969, some thirty years later ASB saw the opportunity to create service differentiation, communicating ‘progressiveness’, in a ...

The study traces the emergence of BankDirect from its launch in 1997 and explains how the technological leadership enjoyed by its parent company was exploited to create a credible market differentiati ...