Subject Index
 

This 1997 DMA ECHO entry was created by Walter Latham, Direct Marketing & Advertising Agency for Federated Investors. The objectives of this multimedia campaign were to increase mutual fund sales volu ...

This DMA ECHO entry was created by Walter Latham for Toyota Motor Sales. The Toyota X-treme Fun College Incentive Program was developed to recapture the college market, a once-profitable customer segm ...