Subject Index
 

Charity campaign for the National Autistic Society, to raise awareness and funds. Research confirmed that people do not understand how serious autism is, and therefore do not empathise easily with it. ...

This silver-winning paper demonstrates that it’s what you do with what you’ve got that matters. With just 0.32% advertising share of voice, Britannia Building Society met ambitious marketing objective ...

1998-1999 campaign for Channel 5. The new UK terrestrial channel was launched in 1997, and established with the help of advertising against considerable odds (described). By mid-1998, the digital thre ...