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Award-winning case study
1.
Making the Wright Move for rightmove.co.uk
Andy Walton, Institute of Practitioners in Advertising, Bronze Medal, IPA Area Effectiveness Awards, 2001
The objectives of this dot.com homebuyers website was to quickly build awareness, drive traffic to the site and build a brand which would attract estate agents in developing a partnership. A need to c ...

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Award-winning case study
2.
National Express Gobycoach.com
Andy Walton and Julian Fisher, Institute of Practitioners in Advertising, Bronze Medal, IPA Area Effectiveness Awards, 2001
This study describes how a coach company was able to successfully provide an offer on a website. The advertising strategy was two fold; the first was to launch, explain the contents and persuade peopl ...

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Award-winning case study
3.
Changing the Perceptions of Birmingham Through Civic Pride
Jane Trice, Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999
In 1998, the City of Birmingham was chosen to host numerous prestige National and International events; The British International Motor Show, The CBI Conference, The Eurovision Song Contest, Lions Clu ...

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