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Award-winning case study
1.
First Choice - Get Me Out Of Here! How sponsorship cuts through the jungle and on to the high street
Phil Georgiadis, Marie Robinson and Shabaz Sharitt, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
This is an excellent example of how to use TV sponsorship well. Back in 2003, First Choice was a relatively new brand. To put their brand name firmly at the forefront of consumers’ minds for the 2004 ...

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Read: 86 times
Award-winning case study
2.
Marks & Spencer Lingerie - Nice knickers don't sell themselves: how advertising made the difference for Marks & Spencer lingerie
Nick Walker and Alice Huntley, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions. The story starts in late 2002 when, while the rest ...

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Read: 244 times


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