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Case Study
1.
Drinking and Driving Wrecks Lives: How Advertising Contributed to Social Change
Lisa Morgan, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
1987 TV campaign (Department of Transport) to discourage drinking and driving. This Government advertising had run since 1976, but for two years (1985-6) had been off television. The advertising had t ...

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Read: 48 times
Award-winning case study
2.
Sandplate: The Successful use of TV Advertising for DIY Launch
Miranda Kennett, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Low-cost TV campaign to launch a range of DIY products. Campaign tested in 2 areas, Central and TVS, with London as a control. Sales to be concentrated in the main DIY `supersheds'. Qualitative resear ...

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Read: 12 times


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