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Case Study
1.
Club Carling
Des Johnson and Chris Gordon, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins Scotland for Bass Brewers. Although Carling is the UK's most popular lager beer, Bass faced challenges when it came to reaching younger drinke ...

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Case Study
2.
The Play
April Blacklock and Chris Gordon, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by WWAV Rapp Collins Scotland for the Royal Bank of Scotland. The objective of this direct mail campaign was to prepare the target audience, stockbrokers and deale ...

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Read: 4 times
Case Study
3.
The Edinburgh Residence
Brian Martin and Chris Gordon, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by WWAV Rapp Collins Scotland for The Edinburgh Residence. The objective of this direct mail campaign was to generate quality leads for this new time-share development. ...

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Case Study
4.
Japan Launch
Chris Gordon and Chris Berger-North, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by WWAV Rapp Collins Scotland for Martin Currie. Martin Currie, based in Scotland, was offering a new Japanese Investment Trust that featured a diversified, pooled inve ...

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Case Study
5.
Cruise 1996
Chris Gordon, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by WWAV Rapp Collins Scotland for the Tennent Caledonian Breweries. Tennent is Scotland's clear market leader in the lager (light beer) seg ...

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