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Case Study
1.
Ella's Kitchen - The First 3 Years
Agostino Di Falco, Paul Lindley, Nicole McDonnell, Samantha Crossley, Peter Dale, Nick Bampton, Daniel Salem, Bobi Carley, Damon Lafford, Michael Barrett and Alison Lindley , Institute of Practitioners in Advertising, IPA Effectiveness Awards 2009
This paper explains how children's food brand, Ella's Kitchen's, was able to advertise exclusively on Nickleodeon without committing to spend upfront by forming a partnership with Viacom Brand Solutio

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