Subject Index
 

The Montana Meth Project serves one clear purpose: to discourage teens 12-17 in the state of Montana from trying meth even once. Our objectives were to help prevent first time use, while also inciting ...

In 1999, 19-year-old Shawn Fanning achieved celebrity status as the file-sharing industry's founder when he created www.Napster.com, a website that facilitated the sharing of music across the I ...

In 1999, Barclays Global Investors (BGI) developed iShares, an index investment product for exchange-traded funds (ETF’s). Given the competitive nature of the market, BGI launched their “New School” c ...

By recognizing that the core audience was critical to preserving the asset they had paid for, Roxio and its agency successfully re-launched Napster while preserving its cool. Using a fully integrated ...

While the California Culinary Academy was noted for culinary courses it wished to diversify into the hospitality and restaurant management sector. Other schools in the area were cheaper and well esta ...