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ING Direct - Taking the savings market by storm
Dale Gall, Martin Stokes, Victoria Lynch, John Perella and Louise Cook, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2006

ING Direct launched with the intention of growing both their product and brand. Knowing the crowded and customer-loyal nature of the industry, ING Direct carved a niche, applying the positive attribut ...

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Read: 281 times

O2 - The best way to win new customers? Talk to the ones you already have: the story of O2, Chapter 2
Sophie Maunder, Louise Cook, Nadine Young, Bob Udale, Nick Hough and Andrew Cox, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2006

This paper discusses the 2004-05 campaign for the mobile telephone company O2. The campaign was based on the fundamental insight that people were becoming fed up with the acquisition-driven marketing ...

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Read: 481 times