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Award-winning case study
1.
O2 - it only works if it all works: how troubled BT Cellnet was transformed into thriving O2
Andrew Cox, Alex Harris, Sophie Maunder, Louise Cook and Joanna Bamford, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards 2004
This case is the story of a corporate transformation. In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. Where it once trailed t ...

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