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Award-winning case study
1.
Sony PlayStation - 88
Integrated Marketing Communications Council Europe, Bronze, IMC European Awards 2007
Parents and grandparents don't often buy PS2 games for their children and grandchildren, considering them to be anti-social and too violent. PS2 had an image of hardcore gaming, but now that gaming is ...

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Read: 48 times
Award-winning case study
2.
Gillette - Fusion
Integrated Marketing Communications Council Europe, Bronze, IMC European Awards 2007
The German men's wet shaving market has been growing, and is currently led by Gillette. However, increased competition, own label and lower-priced alternatives were threatening the company's position. ...

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Read: 75 times   |   User rating:


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