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Award-winning case study
1.
Arnott's Biscuits Brand Campaign "Michael & Jessica"
Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 1998
Arnott's identified the dangers it faced in an increasingly fragmented, low loyalty market and moved decisively to address them. The campaign fuelled trade and public interest over a sustained period ...

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Read: 29 times
Case Study
2.
DHL - Worldwide Couriers: How Advertising Helped Build a Market and Create a Dominant Leader
Bernard Walsh, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
Campaigns starting in 1982 to gain market dominance for DHL worldwide couriers, as well as to develop the market. TV used. 1982-3, the main task was education in the benefits, awareness and branding o ...

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Read: 49 times
Case Study
3.
Seiko Time (UK) Ltd
Simon Turner, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
1974-9 advertising for Seiko watches in the UK. Hitherto sales in the UK were only through 1 distributor, non-aggressively. Objective to make Seiko brand leader in the (then) £20+ sector of the market ...

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Read: 7 times
Case Study
4.
Yeoman Pie Fillings - Case Study
Warren Goodwin, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
New product launch. Objectives: to obtain a significant share of the canned pie filling market, and reverse the trend towards a commodity market and build brand loyalty. Launch in Granada TV area Sept ...

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Read: 7 times


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S&BSaatchi & Saatchi / Harte-HanksSaatchi & Saatchi and FrankelSaatchi & Saatchi AustraliaSaatchi & Saatchi Bus. CommsSaatchi & Saatchi ChicagoSaatchi & Saatchi ComptonSaatchi & Saatchi Garland & CoSaatchi & Saatchi New ZealandSaatchi and SaatchiSaint-Jaques Vallee Young and RubicamSalem ComunicacaoSamuelson Talbot & PartnersSargent & PotratzSatch & Saatchi Los AngelesSatch & Saatchi PacificSBIScali Mcabe SlovesScanDirectSchjelde rup-Lund BendixenScholz & FriendsSchupp Company Inc.Secret Weapon MarketingSedgwick RdSenior King Comms GroupSepiaSepia A/SSIGMA Marketing GroupSiltanen & PartnersSilverSilver MarketingSimon Martin and AssociatesSimon Worldwide / CyrkSimons PalmerSimons Palmer Clemmow JohnsonSimons Palmer Denton ClemmowSJIPSLB & PartnersSmarTel CommunicationsSmartsSmith Bundy CarlsonSMPSnyder CommunicationsSoho SquareSpark CommunicatieSpin MediaSpin PRSpiritmedia, ScotlandSpringer & JacobySSB Advertising, SydneySSB, MelbourneSSC & B LintasSt Jacques Valle Y&RSt Luke'sStarcom MediaVest GroupStarkStark HoldingStevens Reed Curcio & PotholmStill Price Court Twivy D'SouzaStill Price LintasStratagem Creative CommunicationsStrategic Interactive GroupStrateusStrathern AdvertisingStruthers Advertising & MarketingSuissa Miller AdvertisingSurayhtiot OySwordfishTalefod I/STanake & CoTarget AdvertisingTarget Direct MarketingTarget Marketing & CommunicationsTargetbase MarketingTargetComTAXI Advertising and DesignTaylor & WilshartTBWATBWA Chiat/DayTBWA GGT Simons PalmerTBWA Simons PalmerTBWA WorldwideTBWA/GermanyTBWA/GITBWA/Hunt/Lascaris/JohannesburgTBWA/LondonTBWA/NEBOKOTBWA/ParisTBWA/TorontoTBWA/VancouverTBWA/WHYBINTDA DDBTeam One AdvertisingTeam SaatchiTed BatesTemerlin McClainTempusTen Alps MTDTepperman /Ray AssociatesTequilaThe Acme Idea CompanyThe Ad StoreThe AgencyThe Bates PalaceThe Big KickThe Boston GroupThe BridgeThe Campaign PalaceThe Chapman AgencyThe Concept FarmThe Direct Response CompanyThe FOCUS AgencyThe FurnaceThe Gem GroupThe Glasgow AgencyThe Glue SocietyThe Grand UnionThe Johnson GroupThe Lacek GroupThe Leith AgencyThe Lettershop GroupThe MacManus GroupThe Martin AgencyThe Media PalaceThe Morgan PartnershipThe Muldoon AgencyThe One CentreThe Penny BlackThe Richards GroupThe San Jose GroupThe Spier GroupThe True AgencyThe UnionThe VIA Group LLCThese DaysThompson & CompanyThompson Habib & DenisonTime Inc PromotionTime-Life Marketing ServicesTimes Direct Marketing AsiaTokyu AgencyTom Geary & AssociatesTom Reddy AdvertisingTomahawk CommunicationsTomlin Bean AssociatesTony Corbett AdvertisingTony Hodges & PartnersToth Design & AdvertisingTribal DDBTrue NorthTurkish Football AssociationTV TyeeTyee Productions
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