Subject Index
 

With a large number of well-known, well-funded competing tourism destinations, and confronted by real and perceptual barriers of distance, time and cost, the region of Newfoundland and Labrador faced ...

Capital G, an independent retail bank in Bermuda, wanted to launch a new online banking service and increase public awareness of its services in the face of significant competition in the financial se ...

In the summer, promotions flood the market, as gasoline outlets and their convenience stores try to attract traffic. But these promotions do little to differentiate themselves. In reality, Irving’s Cr ...

Crescendo Rising Crust Pizza had been the first rising crust brand in the market, but it was now running second to Kraft’s Delissio, and by a 4:1 ratio. Crescendo needed to do something, but what? The ...

Irving Mainway, which runs convenience stores at petrol stations in Canada, faced a big challenge. It had to convince consumers who buy coffee at specialist coffee shops, that they could get a better ...

2001 campaign by Target Marketing & Communications for Irving Home Furnaces, a low interest, inertia buying and mature category. Client wanted 30% year-on-year increase in sales during October-Decembe ...