Subject Index
 

All charities need to be sure that their advertising monies are deployed wisely. This case for the Salvation Army really sets the benchmark for best practice. Between 1998 and 2002, The Salvation Army ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Sense. Sense is a UK-based charity that helps people who are both deaf and blind. It mails to its house file up to eight times a yea ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Cancer Relief Macmillan Fund. Cancer Relief Macmillan Fund is a well known charity in the UK, though its direct mail fundraising was ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Sense. Sense is a UK-based charity that helps people who are both deaf and blind. Mailings are sent to its house file up to eight ti ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Royal Star & Garter Home. The Royal Star & Garter Home is a home for disabled ex-service people in the UK.

This 1996 DMA ECHO entry was created by Target Direct Marketing for Royal Star & Garter Home. The Royal Star & Garter Home is a home for disabled ex-service people in the UK.

This 1996 DMA ECHO entry was created by Target Direct Marketing for the British Red Cross. Direct mail was used to solicit funds from the British Red Cross file of 'active' donors and a file of donors ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Royal Star & Garter Home. The Royal Star & Garter Home is a home for disabled ex-service people in the UK

This 1996 DMA ECHO was created by Target Direct Marketing for British Red Cross (BRC), both located in England. The campaign used direct mail in order to ask its donors for emergency donations to the ...