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Case Study
1.
Boston Market Corp.: Eat Something campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.203-206
In the late 1990s Colorado-based Boston Chicken Inc. was one of the leaders in the burgeoning restaurant category of home meal replacement, or HMR. The term home meal replacement applied to restaurant ...

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Case Study
2.
What's Your Excuse?
Susan Widham and Marna Bullard, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Suissa Miller Advertising for Beech-Nut Nutrition. The objective of this multi-media campaign was to acquire customers for Beech-Nuts prepared baby food product ...

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