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Award-winning case study
1.
Red Mountain: Ground Coffee Taste Without the Grind
Sev D'Souza, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Repositioning of Red Mountain coffee, 1986-88. Analysis of opportunities showed that distribution and rate of sale could be increased with better advertising and reassurance about the taste, which was ...

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Case Study
2.
The Royal College of Nursing: Griffiths Campaign
Paul Twivy, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986
Campaign on behalf of the Royal College of Nursing against the adverse effects of implementation of the 1983 Griffiths Report concerning nurses' roles in the management of hospitals. It is stressed th ...

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Case Study
3.
Virgin Atlantic: We Cut Fares not Corners
Paul Twivy, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986
1985 campaign to promote Virgin Atlantic, based on superior service and innovation. Need to overcome prejudice against the company. Achieved the highest ever response through Teledata for an airline o ...

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