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Award-winning case study
1.
Allstate Insurance Co. - We Can Work With That
New York American Marketing Association, Bronze, Boomer+, Effie Awards 2009
Being able to retire is a real worry for millions of hardworking Americans who, for some very good reasons, have had a hard time saving enough for retirement. The last thing they need is another voice ...

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Award-winning case study
2.
Nintendo - DS Women
New York American Marketing Association, Bronze, Leisure Products & Services, Effie Awards 2009
Nintendo DS faced a sales plateau if it didn’t broaden its loyal, but saturated base of hardcore gamers. It was clearly time to tap into a new but unlikely target - young women. However, their views o ...

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