Warc index
 

Allstate Auto Insurance wanted to remain a top brand and grow, but faced the problems that the market is an established undifferentiated category with low involvement and interest from the customer, a

Washington Mutual Bank launched 'Free Checking' with no strings attached, in 1994. At the time, as other banks charged, it was very popular with customers. However, by 2004, many banks provided the

Kellogg's Pop-Tarts had been a market leader for 25 years but, in 2003 alone, main competitors Nabisco and Quaker, had introduced over fifty new products in the breakfast category, aimed at taking mar

Having been deposed by Corona as the leading import beer in the US, Heineken had a real fight to generate sales, particularly in the drink-at-home market in key cities - Miami, Los Angeles and New Yor ...

The major problem facing Crayola was that it had become a ‘once a year’ brand with sales concentrated in the ‘back to school’ period. While the company had developed new products they lacked awarenes ...