Warc index
 

Activia Yogurt from Danone launched in Quebec in June 2004 and in English Canada in January 2005. 2005 ended extremely well: sales surpassed all projections, and the national market share reached 5.2% ...

Campaign in 1997-2000 to revitalise a restaurant brand (a BBQ rotisserie) in Quebec, Les Rôtisseries St-Hubert . Campaign followed a major renovation programme, designed to counter proliferation of su ...

St-Hubert enjoys a history of almost fifty years. As the dominant leader of Québec family type restaurants, it has been, and remains, the touchstone of BBQ chicken. During the past few years, however, ...