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Case Study
1.
Yorkshire Tourist Board - Back to basics
Mark Ellis, Graham Hawkey-Smith, Jeremy Aspinall, Justine Kwaan, Chris Robinson and Joanna Royle, Institute of Practitioners in Advertising, IPA Effectiveness Awards 2008
In the highly competitive tourism market, Yorkshire faced very obvious opposition from what were perceived as more 'glamorous' foreign destinations for consumers to take a break. Research revealed tha ...

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