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Case Study
1.
Tandon Computers: A new move in branding
Alan Cooper, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Simons Palmer's 1990/1 campaign for Tandon Computers had to overcome total lack of awareness of the brand (product advertising as well as brand advertising). The latter was a new departure for Tandon. ...

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Case Study
2.
Greenpeace Campaign Against Pollution
Simon Clemmow and Rachael Duckett, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Greenpeace 1988-9 campaign against air pollution, designed to stimulate debate and focused on Ford Motor Company as suitable target because of alleged double standard about introducing catalytic conve ...

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