Warc index
 

After 12 years without any advertising, the Southern California Honda Dealers Association had fallen further and further behind Toyota in their highly lucrative regional market. In an effort to revers ...

In 1993, Jack in the Box was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak ever. After implementing the most comprehensive food handling system in the cou ...

This company had to confront a major PR problem after people had died or were seriously ill after eating at Jack in a Box restaurants. The brand was in crisis and the campaign strategy was to save it ...