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Award-winning case study
1.
Danone - Activia, three years of tasty success!
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2007
Research has shown that as many as two-thirds of Canadians have concerns with their digestion, with women aged 30 and over one of the key segments of the population suffering with these problems. Dano ...

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Case Study
2.
Nissan North America, Inc.: Nissan Quest Minivan Launch campaign
Guy Cunningham, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1171-1180
In 2004 Nissan North America, the North American subsidiary of Japanese automaker Nissan Motor Co., Ltd., introduced a redesign of its Quest minivan. Originally a joint project with the Ford Motor C ...

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Award-winning case study
3.
Crown Diamond Paint
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2003
SICO Inc. is the largest paint manufacturer in Canada. Their paint portfolio in Quebec has been made up of Sico (the flagship), Château, and Crown Diamond. The arrival of big box stores provoked a fer ...

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