Warc index
 

In 2005, established cereal brand, Cheerios, decided to extend their reach into the hitherto unexploited US Hispanic sector, a large, previously untapped, market. Cheerios brand equity is nurturing,

For many years, Tide had enjoyed market leadership, but by 2003, competitors had reduced the brand to just one of many. Brand share was stagnant and household penetration was declining for the tenth

The challenge for Pampers to enter the disposable swimpant market in 2005 was to compete against Huggies which held 97% share. Pampers objectives were to build awareness to 18%, share to 20% and sale