Subject Index
 

The aim was to attract new hotels nationwide to become clients of CANAL+. The campaign consisted of four deliveries sent to hotel managers over four days and containing chocolates, sparkling wine, a f ...

This 1998 DMA ECHO entry was created by Targetbase Marketing for Marriott Hotels, Resorts & Suites. The objective of this direct mail campaign was to engage heavy business transients who did not alloc ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for the Hotel du Pont. Located in Delaware, the Hotel du Pont must compete with Philadelphia hotels for business from meeting ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, retain existing members, and generate ...

This 1998 DMA Bronze ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, retain existing members, and generate ...

This 1998 DMA Silver ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, attract non-members into the program, ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, attract non-members into the program, ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. Hyatt Gold Passport is the hotel's Frequent Guest Program that provides members with exclusive oppor ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide, Chicago, for Hyatt Hotels & Resorts. The objective of this direct mail campaign was to generate leads from meeting planners. The campaig ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Nassau Paradise Island Promotion Board. With the development of large resort hotels in the Bahamas, smaller hotels were be ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Four Seasons Hotels and Resorts (Canada). The objective of this direct mail campaign was to generate traffic during the sl ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...

This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this direct mail campaign were to generate incremental stays at Hyatt, retain current ...

This 1997 DMA ECHO entry was created by Metro Marketing Direto for Banco Real. The objective of this campaign was to encourage travel agencies attending the Braztoa/Cobrat trade show to visit Banco Re ...

This 1997 DMA ECHO entry was created by Eagle Direct for Keystone Resort & Conference Center. The objective of this direct mail effort was to generate highly qualified sales leads for Keystone's confe ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Hyatt Hotels. The objective of this print effort was to generate incremental small meeting business at Hyatt properties. The campaign ...

This 1997 DMA ECHO entry was created by Malcolm Auld Direct for The Observatory Hotel, located in Australia. The objective of this campaign was to generate site visits to The Observatory Hotel's confe ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Hyatt Hotels. The objective of this direct mail effort was to generate incremental small meeting business at Hyatt properties. The ca ...

This 1997 DMA ECHO entry was created by Frederiksen Television for the State of Virginia. The objective of the campaign was to generate package sales and build awareness of Williamsburg, VA as a premi ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Welcomgroup, ITC Hotels, based in India. The objective of this direct mail effort was to generate hotel stays and customer retention ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...

This 1997 DMA ECHO entry was created by DraftDirect Worldwide Hong Kong for Holiday Inn Worldwide (in association with American Express). The objective of this direct mail effort was to enroll America ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...

This 1997 DMA ECHO entry was created by McCann Direct for Marriott Hotels, Resorts, and Suites. Marriott launched its Leisure Relationship Marketing program in order to build customer retention and lo ...

This 1997 DMA ECHO entry was created by M&V Munchen for Marriott Vacation Club. An offshoot of the worldwide leading Marriott Hotel Group, the Marriott Vacation Club offers five star time sharing. In ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this multimedia campaign was twofold: 1) to encourage past resort guests to come ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...

This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this multimedia campaign were to generate incremental stays at Hyatt during a specifi ...