Subject Index
 

This 1998 DMA ECHO entry was created by Sigma Marketing Group for Automatic Data Processing (ADP). The objective of this multimedia campaign was to generate leads for ADP's electronic time-reporting a ...

This 1997 DMA ECHO entry was created by Sigma Marketing Group for Citizens Bank. The objective of this direct mail campaign was to create awareness for a business sweep account that automatically take ...

This DMA ECHO entry was created by SIGMA Marketing Group for Fisher-Price. Although Fisher-Price has good customer loyalty, there is only a five year window of opportunity before parents and their gro ...

This DMA ECHO entry was created by Sigma Marketing Group for Chase Manhattan Bank. At the time of this campaign, basic telephone banking services were available at Chase and at their major competitors ...

This 1996 DMA ECHO entry was created by Sigma Marketing Group for M&T Bank. M&T Bank recently opened a full-service branch bank inside one of Tops grocery stores. Since there were no banks located wit ...