Subject Index
 

This 1998 DMA ECHO entry was created by Russ Reid Company for World Vision. Although World Vision had a successful track record when it came to offering child sponsorships through infomercials, its re ...

This 1997 DMA ECHO entry was created by Russ Reid Company for Lutheran Hour Ministries. A multimedia campaign was developed that featured the following five communications: 1) a pre-announcement lette ...

This 1997 DMA ECHO entry was created by Russ Reid Company for World Vision. The objective of this direct mail campaign was to raise at least $107,000 or more to help children who need food, shelter an ...

This 1997 DMA ECHO entry was created by Russ Reid Company for World Vision. The objective of this direct mail campaign was to generate donations that will go towards providing a lifetime of safe drink ...

This DMA Silver ECHO award winner was created by Russ Reid Company for World Vision US World Vision is a charity that provides nutrition, health care, shelter and educational opportunities to children ...

This 1996 DMA ECHO entry was created by Russ Reid Company for Lutheran Hour Ministries. This fundraising campaign was launched in order to fund the Ministries' 'Red Boots for Christmas' program, a 30- ...

This 1996 DMA ECHO entry was created by Russ Reid Company for World Vision US. Direct response television advertising was used to promote the sponsorship of a child overseas to the Hispanic market. Hi ...

This 1996 DMA Gold ECHO award winning campaign was created by Russ Reid Company for World Vision. Direct mail was used to raise funds for children who need food, shelter and medical care and who are n ...