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Case Study
1.
London Docklands: The Generation of London's Industry
Eric Burleton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982
1979-80 campaign to promote the development of London's Docklands to business. Main medium TV, supported by London evening press and Financial Times. Pre-post research among top management in GLC area ...

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Read: 8 times
Case Study
2.
The Effect of Advertising on the Launch of Day Nurse
C. Ionides, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
National launch of day-Nurse, a non-prescription daytime cold relief product, in 1979. Restricted to pharmacies. Background of growing demand described. The national launch followed a regional launch ...

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Read: 15 times


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