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1996 Five Star Go First Class Sweepstakes
Tom Haynes and Jean Cucco, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Ross Roy Communications for Chrysler Corporation. The objective of this direct mail campaign was to create traffic by encouraging consumers to visit their Five Star ...

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'96 Extra Credit College Graduate Program
Terry Hunt and Jean Cucco, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Ross Roy Communications for Chrysler Corporation. College buyers represent a key target for any automotive manufacturer; if their first ownership experience is posit ...

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Family Night at Six Flags
Jeff Hartely and Jean Cucco, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Ross Roy Communications for Chrysler. Increased competition in the minivan automotive market has forced Chrysler to engage in customer retention and brand building m ...

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Mistletoe Madness
Jean Cucco and Tracy Woods, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Ross Roy Communications for the Junior League of Birmingham (JLB). Mistletoe Madness is an annual JLB fund raising campaign.

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Connoisseur's Collection
Jean Cucco and Beth Oliver, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Ross Roy Communications for Hiram Walker & Sons. Holiday gift giving represents the most important time of the year for the spirits industry.

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'95 Extra Credit College Graduate Program
Jean Cucco and Rick Lynn, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO Entry was created by Ross Roy Communications for Chrysler. A multi-media approach was used to sell Chrysler vehicles to upcoming college graduates, as well as current students enrol ...

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