Subject Index
 

This DMA ECHO entry was created by Rosen/Brown Direct for Tektronix. A direct mail campaign was used to promote color printers to the business market. The campaign's main objective was to increase the ...

This DMA ECHO entry was created by Rosen/Brown Direct for Spectrum Signal Processing. Based in Canada, Spectrum offers digital signal processing (DSP) hardware and software used in radar, sonar and su ...

This DMA ECHO entry was created by Rosen/Brown Direct for Lightscape Technologies. Lightscape produces a software design tool, of the same name, that is used with 3D CAD packages to accurately simulat ...

This DMA ECHO entry was created by Rosen/Brown Direct for Novell Systems. Novell was in the position to capture a large portion of the remote management market by combining three of its products, Mana ...

This DMA ECHO entry was created by Rosen/Brown Direct for Novell Systems. Novell was planning to upgrade its LANalyzer for Windows software product, a network analysis tool. Before development could b ...

This DMA ECHO entry was created by Rosen/Brown Direct for Novell Systems. After conducting a user survey, Novell decided that it was time to upgrade its LANalyzer software for Windows. LANalyzer is a ...

This DMA ECHO entry was created by Rosen/Brown Direct for Extensis. Extensis, a newcomer to the desktop publishing software market, offers PageTools, an 'addition' tool set to the popular PageMaker gr ...

This 1996 DMA ECHO entry was created by Rosen/Brown Direct for Portland General Electric (PGE). PGE suffered a negative public image due to its operation and support of a nuclear power plant. In order ...

This 1996 DMA ECHO entry was created by Rosen/Brown Direct for Credential Services. Direct mail was used in order to convert leads to a six month membership to 'Privacy Watch,' a privacy-rights organi ...