Subject Index
 

This DMA ECHO entry was created by Rhea & Kaiser Marketing Communications for Rhone-Poulenc Ag Company. Generic competition was threatening the long-standing leadership position of Rhone-Poulenc's PRE ...

This 1996 DMA ECHO entry was created by Rhea & Kaiser Advertising for Rhone Poulenc Ag Company. Direct mail was used to promote Buctril brand corn herbicide to 3,500 corn growers with 250 or more acre ...

This 1996 DMA Bronze ECHO award winning campaign was created by Rhea & Kaiser Advertising for Evanston Hospital (EH). Direct mail and newspaper advertising was used to promote EH's medical services to ...

This 1996 DMA Gold ECHO award winning campaign was created by Rhea & Kaiser Advertising for Evanston Hospital (EH). Direct mail and newspaper ads were used to promote the hospital's maternity services ...