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Case Study
1.
Mercedes-Benz USA, LLC: Mercedes-Benz Corporate Branding campaign
Cynthia Tokumitsu, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.983-996
Mercedes-Benz of North America was at the peak of its game in 1997 when it launched a comprehensive print and television brand campaign. Its sales were generally strong, its products were highly rated ...

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Read: 140 times
Case Study
2.
Mercedes-Benz USA, LLC: Smooth Ride campaign
Cynthia Tokumitsu, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.983-996
The launch of the sport utility vehicle Mercedes M-Class ML320 represented how far Mercedes-Benz of North America had traveled in recent years from its staid, conservative base and the depth of t ...

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Read: 61 times
Case Study
3.
SWEB
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
Local press advertising for the South Western Electricity Board. Results in terms of sales and enquiries. Abstract based on summary only, no date (but probably 1983).

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