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Award-winning case study
1.
Kiwibank Launch Campaign
Communication Agencies Association of New Zealand, Bronze, Advertising Effectiveness Awards, 2003
This paper describes the challenges facing a new bank launch in New Zealand in 2002, including switching inertia in the banking market, potentially damaging public perceptions of the bank and budget l ...

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Read: 41 times
Award-winning case study
2.
Royal New Zealand Air Force - Bring It On
Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards, 2003
By October 2002, The Royal New Zealand Air Force found itself at one of the lowest points in its 80-year history of serving the country. Government policy had resulted in all the fighter jets – the co ...

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Read: 20 times


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