Subject Index
 

This Agency Profile provides key details and analysis of Rapp Collins Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide for Zurich Kemper Investments. The objective of this direct mail and print campaign was to launch a new money market mutual fund, Zurich ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide for Zurich Kemper Investments. The objective of this print campaign was to launch a new money market mutual fund, Zurich Yieldwise. The p ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide for Mobil Oil Corporation. The objective of this direct mail campaign was to entice fleet managers to become loyal users of Mobil Speedpa ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide for Mobil Oil Corporation. The objective of this direct mail campaign was to acquire loyal users for Mobil Speedpass, a fast, innovative ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Hyatt Hotels. The objective of this print effort was to generate incremental small meeting business at Hyatt properties. The campaign ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Hyatt Hotels. The objective of this direct mail effort was to generate incremental small meeting business at Hyatt properties. The ca ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. In the United Kingdom, Western Union's largest money transfer agent was defecting to the competiti ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. Although Western Union commands an 83 percent share of the money market transfer market, it still ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for First Union Capital Management Group. The objective of this direct mail campaign was to open new CAP accounts. First Union's CAP Acco ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for the United States Navy. The objectives of this direct mail campaign were twofold: 1) to convince high school guidance counselors and ...

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for the Navy Recruiting Command. The objective of this lead generation direct mail campaign was to deliver program information about Navy ...

This DMA ECHO entry was created by Rapp Collins Worldwide for the United States Navy. The objective of this direct mail campaign was to generate program eligible leads to support the Naval Reserve's F ...

This DMA ECHO entry was created by Rapp Collins Worldwide for the United States Navy. The objective of this direct mail campaign was to generate program eligible leads to meet Naval Reserve Recruiting ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Delta Airlines. The objective of this direct mail campaign was to encourage seniors, aged 62 and older, to enroll in Delta's Senior Select ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Delta Airlines. The objective of this direct marketing campaign was to encourage seniors, aged 62 and older, to enroll in Delta's Senior S ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Ortho Dermatological. Renova (tretinoin emollient cream) 0.05% is the first FDA approved prescription cream for the treatment of fine line ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Ortho Dermatological. Renova (tretinoin emollient cream) 0.05% is the first FDA approved prescription cream for the treatment of fine line ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Mercedes-Benz of North America. In the fall of 1997, Mercedes-Benz was set to launch a new sport utility vehicle. Mercedes-Benz wanted to ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Mercedes-Benz of North America. In the fall of 1997, Mercedes-Benz was set to launch a new sport utility vehicle (priced in the mid $30,00 ...

This DMA ECHO entry was created by Rapp Collins Worldwide for Sony Computer Entertainment America (SCEA). Although Sony sold a record 1.75 million PlayStations in September 1996, the company could onl ...

This Gold ECHO award winner was created by Rapp Collins Worldwide for Children's Memorial Hospital. The purpose of this campaign was to generate orders for greeting cards, designed by young Children's ...

This DMA Silver ECHO award winner was created by Rapp Collins Worldwide for Sony Computer Entertainment America. Although Sony sold a record 1.75 million PlayStations (a 'next generation video game pl ...

This DMA ECHO entry was created by Rapp Collins Worldwide for ADT Security Systems. ADT is the world's largest and most experienced provider of electronically monitored security systems for the home o ...

This DMA ECHO entry was created by Rapp Collins Worldwide for ADT Security Systems. ADT is the world's largest and most experienced provider of electronically monitored security systems for the home o ...

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for Continental Airlines OnePass Program. The objective of this direct mail campaign was to hook new OnePass members (Continental Airline ...

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for MCI. Direct mail was used to promote MCI long distance service to a list of Continental Airline OnePass Frequent flyers who were not ...

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for the 1997 United States Golf Senior Open Championship. Direct mail was used to gain sponsorship for the $200,000 Candlelight Room hosp ...

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for Lorillard Tobacco Company. Lorillard sells Newport Lights, a light menthol cigarette.

This 1996 DMA ECHO Leader award winning campaign was created by Rapp Collins Worldwide for Hyatt Hotels Corporation. Hyatt offers large group meetings/conventions facilities at its resorts in the Cari ...