Subject Index
 

2000-1 campaign to revitalise Lipton Chicken Noodle soup, a brand in slow decline for 13 years in a flat market. 4 TV executions aimed at persuading mothers to serve more often, press added later. Res ...

1999-2000 TV campaign to rebrand Clarica life insurance services, after name change from Mutual Life due to demutualisation. Need to brand the new name quickly to customers and all stakeholders, in ve ...

This 1998 DMA ECHO entry was created by Rapp Collins for Continental Airlines. The objective of this direct mail campaign was to differentiate the advantages of Continental's OnePass frequent traveler ...

This 1998 DMA ECHO entry was created by Rapp Collins for Delta Air Lines. The objective of this direct mail campaign was to reach previous business customers of Delta's SkyRewards loyalty program. The ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, retain existing members, and generate ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, retain existing members, and generate ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, attract non-members into the program, ...

This 1998 DMA ECHO entry was created by Rapp Collins for Hyatt Hotels Corporation. The objective of this campaign was to promote the Hyatt Gold Passport Program, attract non-members into the program, ...

This 1998 DMA Bronze ECHO winner was created by Rapp Collins for Oxfam, a UK-based charity that helps people in the third world help themselves. The objective of this television campaign was to create ...

This 1998 DMA ECHO entry was created by Rapp Collins for the NSPCC, a charity in the UK that helps prevent child abuse. The objective of this direct response television campaign was to produce donatio ...

This 1998 DMA ECHO entry was created by Rapp Collins for the NSPCC, a charity in the UK that helps prevent child abuse. The objective of this direct response television campaign was to saturate the ma ...

This 1998 DMA ECHO entry was created by Rapp Collins for the NSPCC, a charity in the UK that helps prevent child abuse. During the holiday season, the NSPCC faces heavy competition from other charitie ...

This DMA ECHO entry was created by Rapp Collins for Motive Limited. 3 Suisses, the second biggest mail order company in France, offers French fashion for women, including lingerie and clothing for chi ...

This 1997 DMA ECHO entry was created by Rapp Collins for Scope, a UK-based non-profit organization that creates opportunities for people with Cerebral Palsy. The objective of this television campaign ...

This 1997 DMA ECHO entry was created by Rapp Collins for Ortho McNeil Pharmaceutical. The objective of this direct mail fulfillment campaign was to generate leads and build a database for Ortho Tri-Cy ...

This 1997 DMA ECHO entry was created by Rapp Collins for Ortho McNeil Pharmaceutical. The objective of this integrated campaign (with the general agency) was to build brand awareness and generate lead ...

This 1996 DMA ECHO entry was created by Rapp Collins for Abbey National, both located in England. TESSA is a five year, fixed term tax-free savings product with tiered interest levels allowing a high ...

This 1996 DMA ECHO Leader award winning campaign was created by Rapp Collins for Delta Airlines. The senior market represents an ever increasing opportunity for airlines. In order to solidify and incr ...

This 1996 DMA ECHO entry was created by Rapp Collins for Delta Airlines. Delta Airlines had just completed a $375 million renovation of its Cincinnati (CVG) hub. The investment in this facility was ba ...

This 1996 DMA ECHO entry was created by Rapp Collins for MCI. MCI offered a five-digit access code that enabled users to make toll calls on the MCI network, thereby saving money by receiving MCI rates ...

This 1996 DMA ECHO entry was created by Rapp Collins for Liberty Art. Liberty offers worker compensation insurance to companies in Argentina.

This 1996 DMA ECHO entry was created by Rapp Collins for Liberty Art. Liberty offers worker compensation insurance to companies in Argentina. A new law in Argentina requires that all companies purchas ...