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'Buy Coach. Fly First'
Steve Wittkoff and Jeff Cacy, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Rapier Stead & Bowden for Alaska Airlines. Alaska Airlines formed a niche for itself by recently repositioning itself as a low-fare carrier that still provided ...

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Mondrian Boogie-Woogie Membership Campaign
Steve Wittkoff and Brett Cobb, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Rapier Stead & Bowden for The Museum of Modern Art (MoMA). The New York metro market is saturated with entertainment and cultural offers, resulting in considera ...

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'New Heights in Excellence' Campaign
Steve Wittkoff and Robin Steiner, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Rapier Stead & Bowden for American Express and Summit International Hotels. Summit maintains a collection of 60 independent four and five star hotels located in ...

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