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Enfamil Family Beginnings
Mitch West and Chris Schellberg, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by RTCdirect for Mead Johnson Nutritionals. In order to build a relationship with expectant mothers, Mead Johnson created the Enfamil Family Beginnings Program. Th ...

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Botanic Garden Silver Commemorative Coin Program
Ellen Gano and Chris Schellberg, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by RTCdirect for the US Mint. The objective of this multimedia campaign was to sell Botanic Garden Silver Commemorative dollars in a declining market, facing compe ...

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Enfamil Family Beginnings
Steve Rudman and Mitch West, Direct marketing Association (US), ECHO Awards, 1997

This DMA Bronze ECHO award winner was created by RTCdirect for Mead Johnson Nutritionals. This multi-media campaign was developed in order to promote Mead's Enfamil Family Beginnings, a loyalty progra ...

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Read: 3 times