Subject Index
 

This 1998 DMA ECHO entry was created by Publicis Direct for Canada Post Corporation. Investment institutions, specifically RSP (Registered Savings Plans) managers spend over $100 million annually in C ...

This 1998 DMA ECHO entry was created by Publicis Direct for Canada Post Corporation. Direct mail accounts for 23.8 % of the estimated $11.1 billion spent on advertising in Canada. In order to capture ...