Subject Index
 

Fertiliser manufacturers have been blamed for being environmentally uncaring. This campaign for the FMA (fertiliser Manufacturers Association, the trade association) defended the industry by presentin ...

E&P Loans were launched in 1985 by direct mail to named professionals, aimed at a small niche of good credit risk customers. By 1987, they were facing intense competition from other lenders with famil ...

Campaign (1986?) to reposition Air Call plc, an independent supplier of business communications services and products; need to put across that the company was a major international supplier of pagers ...

Campaign for 1981 International Business Show. In 1981, average attendance at exhibitions fell by 10-15%. Campaign to sell space used national press, TV, trade press, direct mail, radio, plus various ...