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Case Study
1.
Volvo Trucks Brooks & Dunn Private Concert Promotion
Bill Dawson and Gary Van Hoose, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Parks Productions for Volvo Trucks of North America. Volvo, a Class 8 Truck OEM, had the lowest market share of the six domestic Class 8 manufacturers.

Summary | Full Text | More Like This
Case Study
2.
Volvo Trucks Kathy Matea Test Drive Promotion
Bill Dawson and Gary Van Hoose, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Parks Productions for Volvo Trucks of North America. Volvo, a Class 8 Truck OEM, had the lowest market share of the six domestic Class 8 manufacturers.

Summary | Full Text | More Like This


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