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Case Study
1.
Volvo Trucks Brooks & Dunn Private Concert Promotion
Bill Dawson and Gary Van Hoose, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Parks Productions for Volvo Trucks of North America. Volvo, a Class 8 Truck OEM, had the lowest market share of the six domestic Class 8 manufacturers.

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Case Study
2.
Volvo Trucks Kathy Matea Test Drive Promotion
Bill Dawson and Gary Van Hoose, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Parks Productions for Volvo Trucks of North America. Volvo, a Class 8 Truck OEM, had the lowest market share of the six domestic Class 8 manufacturers.

Summary | Full Text | More Like This
Read: 1 times


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Subjects
OC Group

Octagon

Ogilvy & Mather

Ogilvy & Mather Copenhagen

Ogilvy & Mather Direct

Ogilvy & Mather Direct Chicago

Ogilvy & Mather Direct, SA

Ogilvy & Mather Direkt

Ogilvy Advertising London

Ogilvy and Mather Dusseldorf/London

Ogilvy Belgium

Ogilvy Benson & Mather

OgilvyOne Communication

OgilvyOne Worldwide

OgilvyOne Worldwide France

OgilvyOne Worldwide Ltd

OgilvyOne Worldwide, S.A.

Olsen & Company

OMD

OMD Metrics

OMD UK

OMD/DDB

Omnicom Group

Omobono

One Company Inc.

One to One Direct

One to One Direct Marketing

oneseven

Only

Optimedia

Option One

Orsatti & Partners

Outdoor West Inc.

Outlook Design / Marketing

Ovation Marketing

Padulo Integrated

Pagano, Schenk & Kay

Palla, Koblinger & Partner

PALM Arnold Communications

Palm Publicite Marketing Inc

Palmer Hargreaves

Palmer Jarvis Communications

Palmer-Jarvis DDB

Pan Mail

Panoramic Communications

Paola & Asociados

Parks Productions

Parrish Wickersham & Partners

Partners & Shevack

Partners BDDH

Payne Stracey

Pedone & Partners Advertising

Penn, Schoen & Berland

Periscope

Personal

Peterson Milla Hooks

Peterson Partnership

PHD

PHD Confidential

PHD Mediato

Pictorial Publicity

Pinpoint

Pitch PR

PKP proximity

Plus Promotion Sales GmbH

Pluzynski Associates

Poulter

Powell

Prager Proximity

Pride PR & Publications

Primary Contact

PriMedia

PriMedia Inc / Providence Creative Group

Profero

Proximity London

PTK Healthcare

Publicis BCP Direct

Publicis Commetrix

Publicis Dialog

Publicis Direct

Publicis Group

Publicis Hal Riney

Publicis Healthcare Group

Publicis Mojo

Publicis USA

Publicis Wellcare

Publicis West

Publicis Worldwide

Punta Linea

PWLC

Pyro

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