Subject Index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (16120)
> Agencies (5068)
> O - P (450)
> Palm Publicite Marketing Inc (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Quebec 'Buckle up'
L Meunier, P Mercier, R Leclerc, P Arsenault and P Théberge, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
Campaigns in 1987 and 1990 to increase seat-belt use in Quebec. Previous rate had not exceeded 67.7%, after 10 years during which it was mandatory. Campaign objective was to increase this to 80%. The ...

Summary | Full Text | More Like This
Read: 3 times


1 Page:


































































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
OC GroupOctagonOgilvy & MatherOgilvy & Mather CopenhagenOgilvy & Mather DirectOgilvy & Mather Direct ChicagoOgilvy & Mather Direct, SAOgilvy & Mather DirektOgilvy Advertising LondonOgilvy and Mather Dusseldorf/LondonOgilvy BelgiumOgilvy Benson & MatherOgilvyOne CommunicationOgilvyOne WorldwideOgilvyOne Worldwide FranceOgilvyOne Worldwide LtdOgilvyOne Worldwide, S.A.Olsen & CompanyOMDOMD MetricsOMD UKOMD/DDBOmnicom GroupOmobonoOne Company Inc.One to One DirectOne to One Direct MarketingonesevenOnlyOptimediaOption OneOrsatti & PartnersOutdoor West Inc.Outlook Design / MarketingOvation MarketingPadulo IntegratedPagano, Schenk & KayPalla, Koblinger & PartnerPALM Arnold CommunicationsPalm Publicite Marketing IncPalmer HargreavesPalmer Jarvis CommunicationsPalmer-Jarvis DDBPan MailPanoramic CommunicationsPaola & AsociadosParks ProductionsParrish Wickersham & PartnersPartners & ShevackPartners BDDHPayne StraceyPedone & Partners AdvertisingPenn, Schoen & BerlandPeriscopePersonalPeterson Milla HooksPeterson PartnershipPHDPHD ConfidentialPHD MediatoPictorial PublicityPinpointPitch PRPKP proximityPlus Promotion Sales GmbHPluzynski AssociatesPoulterPowellPrager ProximityPride PR & PublicationsPrimary ContactPriMediaPriMedia Inc / Providence Creative GroupProferoProximity LondonPTK HealthcarePublicis BCP DirectPublicis CommetrixPublicis DialogPublicis DirectPublicis GroupPublicis Hal RineyPublicis Healthcare GroupPublicis MojoPublicis USAPublicis WellcarePublicis WestPublicis WorldwidePunta LineaPWLCPyro
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData