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Case Study
1.
Mothers Against Drunk Driving, Connecticut Chapter: Drunk Driving's A Serious Crime. Let's Treat It That Way. campaign
Chris Amorosino, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1061-1063
The campaign "Drunk Driving's a Serious Crime. Let's Treat It That Way" was originally created in 1997 for the Connecticut chapter of Mothers Against Drunk Driving (MADD). ...

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