Subject Index

Page 1 of 1

Main Index Categories

Marketing Intelligence (16122)

Agencies (5068)

O - P (450)

Padulo Integrated (4)

all [4]papers [0]cases [4]news [0]classics [0]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

BMG Record Club
Scott Luit, Charles Gordon and Douglas Moen, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1997

In September 1994, BMG decided to launch its mail order music club in Canada. The world's second largest media company, BMG owns record labels RCA, Arista and Ariola and publishers Bantam, Doubleday a ...

Summary | Full Text | More Like This
Read: 10 times

'Voyage to the Ends of the Earth'
Paul Allamby and Sherry Martin, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Padulo Integrated for CIBC. CIBC, located in Canada, offers a full service travel agency that caters directly to CIBC Visa cardholders. CIBC wanted to give card ...

Summary | Full Text | More Like This
Read: 0 times

CIBC Auto Insurance
Paul Allamby and Mary Newman, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Padulo Integrated for CIBC Auto Insurance, located in Ontario, Canada. CIBC is a division of the first bank to launch an insurance product for automobiles.

Summary | Full Text | More Like This
Read: 0 times

CIBC Club Z Visa Launch Campaign
Paul Allamby and Cheryl Longo, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Padulo Integrated for CIBC - Visa Cards Marketing. CIBC joined forces with Canadian retailer, Zellers Department Stores, to create a co-branded Visa product tha ...

Summary | Full Text | More Like This
Read: 0 times