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Case Study
1.
ÖBB Austria Railways - HOW OH! (Austria)
Promotional Marketing Council, Bronze (Integrated Communication), IMC European Awards 2008
The article describes a campaign, by Austrian Railway Company ÖBB, to motivate young people to travel by train in their summer holidays. A hero was created, the Canadian Indian 'Howling Heoro Keese',

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Case Study
2.
Dutch Ministry of Justice - Working with detainees requires a sharp eye (Netherlands)
Promotional Marketing Council, Bronze (Integrated Communication), IMC European Awards 2008
The Dutch National Agency of Correctional Institution's (Dienst Justitiële Inrichtingen, DJI) main objective was to raise awareness of DJI as an employer, and to correct negative impressions. A two-ti

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Award-winning case study
3.
Toyota - Chili con car
Promotional Marketing Council, Bronze, IMC European Awards 2007
Toyota launched a limited edition version of the Corolla Verso in Austria to coincide with its 35th anniversary in the country. A number of features were made available free of charge to new buyers, b ...

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