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Case Study
1.
Holiday Promotion
Jackie Anderson, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Option One for MECC. During the 1995-1996 holiday season, MECC was offering four new CD-ROM titles: Africa Trail (real-life bike team crosses Africa); Mayaquest (bik ...

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Case Study
2.
Oregon Trail II Product Launch
Glenna Dibrell and Mike O'Halloran, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Option One for Minnesota Education Computing Corporation (MECC). During the first quarter of 1995, CD-ROM drive household computer penetration was increasing rapidly ...

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Case Study
3.
Partner Print Advertising
Chris Rahill and Deborah Knight, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Option One for CompuServe. CompuServe is one of the leading online information services in the world.

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Case Study
4.
3M Tape Flags College Program
Chris Rahill and Lynn Wilson, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Bronze ECHO award winning campaign was created by Option One for 3M Commercial Office Supply. A print ad was placed in the College Term Planner (a specialty publication distributed free ...

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OC GroupOctagonOgilvy & MatherOgilvy & Mather CopenhagenOgilvy & Mather DirectOgilvy & Mather Direct ChicagoOgilvy & Mather Direct, SAOgilvy & Mather DirektOgilvy Advertising LondonOgilvy and Mather Dusseldorf/LondonOgilvy BelgiumOgilvy Benson & MatherOgilvyOne CommunicationOgilvyOne WorldwideOgilvyOne Worldwide FranceOgilvyOne Worldwide LtdOgilvyOne Worldwide, S.A.Olsen & CompanyOlsonOMDOMD MetricsOMD UKOMD/DDBOmnicom GroupOmobonoOne Company Inc.One to One DirectOne to One Direct MarketingonesevenOnlyOptimediaOption OneOrsatti & PartnersOutdoor West Inc.Outlook Design / MarketingOvation MarketingPadulo IntegratedPagano, Schenk & KayPalla, Koblinger & PartnerPALM Arnold CommunicationsPalm Publicite Marketing IncPalmer HargreavesPalmer Jarvis CommunicationsPalmer-Jarvis DDBPan MailPanoramic CommunicationsPaola & AsociadosParks ProductionsParrish Wickersham & PartnersPartners & ShevackPartners BDDHPayne StraceyPedone & Partners AdvertisingPenn, Schoen & BerlandPeriscopePersonalPeter A. Mayer AdvertisingPeterson Milla HooksPeterson PartnershipPHDPHD ConfidentialPHD MediatoPictorial PublicityPinpointPitch PRPKP proximityPlus Promotion Sales GmbHPluzynski AssociatesPoulterPowellPrager ProximityPride PR & PublicationsPrimary ContactPriMediaPriMedia Inc / Providence Creative GroupProferoProximity LondonPTK HealthcarePublicis BCP DirectPublicis CommetrixPublicis DialogPublicis DirectPublicis GroupPublicis Hal RineyPublicis Healthcare GroupPublicis LondonPublicis MojoPublicis USAPublicis WellcarePublicis WestPublicis WorldwidePunta LineaPWLCPyro
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