Subject Index
 

Washington’s Lottery wanted to boost Scratch ticket sales by another $10 million dollars. But where those extra sales were going to come from was not particularly obvious. We had no new games or prize ...

This Agency Profile provides key details and analysis of Optimedia, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

In fall of 2003, the Washington Lottery was set to re-launch its much- loved Lotto game...but with a twist. Average jackpots would be one sixth the size of what players had become accustomed to. The f ...