Subject Index
 

In 1995, the Basilica Block Party was conceived as a way to raise funds for the church and support its various philanthropic initiatives. The event, however, was dogged by mediocre talent, limited par ...

Nike Bauer was being severely out-spent by Reebok, its major competitor in the hockey market. As it could not compete in financial terms, the brand aimed to make an emotional connection with consumers ...

The University of Minnesota was well known in its home state, but did not get credit for the world-changing research it conducted everyday. The institution had a goal to become one of the world's top ...